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Overcoming Bias Commenter's avatar

Re: "1. If people buy something, they expect positive net value from doing so. If they do not buy something, they expect negative net value from buying."

I think insurance is an "irregular" product in the sense that consumers typically don't really expect "positive net value" from buying it. (Is there an existing term to represent this concept - analagous perhaps to the concept of an "inferior good"?)

Consumers buy insurance with the expectation of RELATIVE net value: consumers are willing to accept a modest negative net value (the cost of the insurance premium) as a hedge against the greater negative net value of an uninsured risk loss.

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Ronfar's avatar

Only education through high school is free. College is expensive.

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