A Colours in Cultures diagram got me thinking. Some cross-cultural associations (weak in parens):
PINK: healthy, children, femininity, (erotic)
GREEN: life, nature, growth, eternity, religion, compassion, jealousy
WHITE: purity, luxury, trust, truce, peace, (death)
RED: heat, danger, anger, passion, success, excitement, desire, marriage, love, (erotic)
BLUE: cold, rational, art, gods, freedom, loyalty, unhappy, trouble
BLACK: evil, bad luck, self-cultivation, penance, style, authority, (death)
PURPLE: decadence, flamboyance, gratitude, wisdom, beauty, cruelty, mystery
YELLOW: illness, cowardice, deceit, fun, joy, repels evil, strength
BROWN: earthy, (reliable)
ORANGE: warmth, learning, (family, friendly, healing)
I couldn’t resist looking for concept-color schemes to explain these. After all, the concepts associated with key colors must be important concepts. My guesses:
PINK: healthy skin, esp. nipples/lips/genitals, = red + white = clean sex
GREEN: nature, nature spirits & their emotions
WHITE: clean
RED: fire/blood/blush, hot emotions, especially domination & sex
BLUE: sky/water, far objects & mental mode
BLACK: night/dark, bad/selfish
PURPLE: rare, = red+blue = far domination = high class/status?
YELLOW: urine/puss, sun = relaxed playful mood?
BROWN: dirt/ground
ORANGE: fire??
I’ve ordered the colors from easy to hard to interpret. Pink, green, and white seem pretty obvious. Red, blue, and black are less clear, but we seem to have a rough handle on them. Purple, yellow, orange, and brown seem hardest to understand.
After my amateur effort above, I went looking for other accounts, finding this, this, this, and this. Not sure I’ve found the good stuff though. Hat tip to Katja Grace.
Weren't pink and blue swapped at one point on association? How much of this is really due to the spread of Western culture and values?
According to Time's reporting of a study published recently, "men who are shown pictures of a woman in a red dress want to ask her more amorous questions than men who are shown a picture of the same woman wearing blue or green. They also want to sit closer to her."
I guess red is sexy.